Project X Paris, the streetwear and lifestyle reference

Key takeaway: Project X Paris has embodied a streetwear and hip-hop identity since 2015, creating an ecosystem around collaborations (Wu-Tang Clan x PXP) and an active community. Its men’s collection blends timeless basics with bold designs for an assertive urban style. Discover the men’s streetwear boutique.

Tired of generic streetwear that lacks soul? Project X streetwear embodies the very essence of urban culture: since 2015, the brand has been shaking up codes with its bold designs, oversized cuts and hip-hop roots. Behind its iconic pieces – graphic t-shirts, XXL down jackets or cargo pants – PXP cultivates a committed community via “Le Cercle” and partners with legends like Wu-Tang Clan. More than a label, it’s a lifestyle ecosystem that blends urban trends, music with PXP Records, and exclusive collaborations – a universe where every garment tells a story.

Project X Paris: more than a brand, an identity
Collections that define streetwear trends
The PXP ecosystem: a community beyond clothing
The ingredients of Project X Paris style
Highlights of Project X Paris

Project X Paris: more than a brand, an identity

The emergence of a French streetwear phenomenon

Since 2015, Project X Paris has embodied a revolution in the world of streetwear. Born on the streets of Paris, the brand fuses Parisian cultural heritage with the expectations of a connected generation. Behind every project x streetwear creation lies a clear desire: to disrupt established codes while remaining rooted in the authenticity of demanding urban fashion.

The Polaris star symbol, chosen as the brand’s guiding light, embodies the ambition and strength that drive PXP. This vision is reflected in collections combining oversized cuts, raw materials and narrative graphics. Today, the brand boasts 45 physical stores and 1.4 million followers, testifying to its roots in youth culture.

A DNA rooted in urban culture and hip-hop

Project X Paris draws its inspiration from international hip-hop culture while asserting its Parisian identity. Its creations reflect the energy of the streets through graphic designs and modern silhouettes. The collaboration with Wu-Tang Clan’s Ghost Face Killah in 2024 illustrates this balance between New York influences and Parisian aesthetics, with a down jacket that has become a cult piece.

The brand also draws inspiration from French rap icons for its unisex collections, such as the oversized styles of RK or the casual elegance associated with Rim’K. Through “Le Cercle PXP” and “The Community”, it reinforces its role as a cultural catalyst. In 2019, its development into a franchise with no entry fee extended its international influence, while maintaining a direct link with its customers via immersive events and its blog “Le Radar”, exploring the links between fashion, music and urban culture.

Collections that define streetwear trends

A complete wardrobe for men and women

Project X Paris has established itself as a benchmark in streetwear thanks to a balanced offering of timeless essentials and daring pieces. The “Essentials” collection offers basics such as plain T-shirts and sweatshirts, perfect for an everyday look. At the other end of the spectrum, graphic and printed pieces mark the brand’s identity. This duality appeals to both fans of minimalism and those with a more assertive style. Oversized cuts reflect the influence of RnB and hip-hop, with feminine touches for the women’s range.

The Project X Paris wardrobe at a glance
Garment category	Examples of key pieces	Associated style
Tops	Graphic t-shirts, hoodies, oversized shirts	Comfortable, graphic, casual
Stockings	Jogging suits, cargo pants, jeans, shorts	Urban, functional, versatile
Jackets & Coats	Down jackets, denim jackets, bombers	Trendy, protective, assertive
Special Collections	Essentials” pieces, capsule collaborations	Timeless, exclusive, event-driven

The art of renewal: capsule collections and collaborations

The brand regularly revitalizes its offering through capsule collections. The Wu-Tang Clan x PXP collaboration illustrates this approach: inspired by hip-hop culture, it includes exclusive tracksuits and t-shirts. Limited to 6 items, this capsule reinforces PXP’s cultural roots, creating a sense of rarity among urban fashion enthusiasts.

Seasonal collections, such as “Cosy” and “Soft Power”, adapt silhouettes to trends. With 116 items in the Essentials range and 120 collaborations in all, the brand proves its ability to blend timelessness and innovation. Partnerships such as One Piece and Arcane demonstrate the brand’s roots in streetwear, while exploring a wide range of universes. Project X Paris embodies a community where every style has its place, reinforcing its lifestyle positioning.

The PXP ecosystem: a community beyond clothing

Project X Paris is much more than just a streetwear brand. It cultivates a universe where fashion, music, art and urban culture merge to create a lifestyle identity. This approach, combined with a committed community, explains the brand’s success. Behind its creations, PXP creates a dynamic ecosystem, between audacity and belonging, based on strong collaborations and a transversal vision of urban culture.

“Le Cercle”: a family of ambassadors and artists

“Le Cercle” brings together personalities from a variety of worlds: musicians, sportsmen and women, designers. These ambassadors, including Kalash, Kaaris, Ninho and Modibo Diakité, embody the brand’s values of audacity, authenticity and creativity. Each collaboration becomes a bridge between cultural universes. Clips like “J’aime trop” by Kodes or “Allô” by Rim’k illustrate this artistic synergy. Names like Jason Derulo and French Montana also reinforce this diversity, proving that PXP appeals to a wide audience without losing its essence.

PXP Le Radar and PXP Records: at the heart of urban lifestyle

The PXP ecosystem expands with “Le Radar”, an editorial platform exploring music, fashion and urban culture. From features on UFC Paris 2025 to Wu-Tang Clan x PXP collaborations, this medium reflects the brand’s street DNA. At the same time, “PXP Records” supports emerging talent. The single “Emeralds” by Kodes, produced by the label, demonstrates this musical commitment. By integrating a “PXP Radio – Live”, the brand transforms every initiative into an immersive experience, connecting enthusiasts directly to the roots of urban culture.

Clothing: from timeless basics to daring pieces, the core of the PXP offer combines quality and Parisian identity.
“Le Cercle”: a community of personalities such as Kalash, Jason Derulo and Niska, reinforcing cultural roots.
“PXP Le Radar”: a lively platform that connects the community to musical, sporting and artistic trends.
“PXP Records”: by supporting artists like TAR1Q, the label embodies the brand’s artistic commitment and international openness.

The ingredients of Project X Paris style

A bold, recognizable visual identity

Project X Paris embodies a blend of comfort and urban boldness. The brand’s signature oversized cuts offer freedom of movement while asserting a distinctive style. Designs include graphic prints, detailed embroidery and a palette ranging from neutral to colorful, appealing to both the sober and the brightly colored. The brand also offers pieces in organic cotton and technical materials, combining durability and practicality.

Oversized cuts for optimum comfort, visible in hoodies and t-shirts.
Bold designs with exclusive collaborations, like Wu-Tang Clan x PXP.
Meticulous details: embroidery and textures on jackets and down jackets.
A fusion of current trends and urban inspiration, such as cargo pants and tracksuits.

Where can you find Project X streetwear collections?

Creations are available via the official website, with exclusive online pieces and fast delivery options. Physical stores are also available, and can be located via the site’s geolocation function. Authorized retailers, such as Intersport, broaden access to a varied public, while reinforcing the brand’s credibility.

In-store, capsule collections and limited editions attract attention with strategic highlights. Online, size guides and coordinated looks help you put together outfits, from basic to daring, while staying true to thebrand’s exclusive DNA. Best-selling down jackets are available in plain or colored versions, with or without fur, to suit every style.

Highlights of Project X Paris

Project X Paris is the embodiment of streetwear, combining fashion, music and urban culture, and has become a benchmark thanks to its strong identity, cultural roots and active community.

A strong identity: Founded in 2015, PXP draws on the hip-hop roots of the 1970s. Its collaboration with Wu-Tang Clan or its event around Ghost Face Killah reinforce its link with the urban scene.
Versatile collections: The brand offers everything from timeless basics (Essentials hoodies, tracksuits) to daring pieces (colorful down jackets, Cosy series). Men and women find wearable pieces all year round.
A cultural ecosystem: Beyond fashion, PXP creates a lifestyle community via PXP Records, its magazine “Le Radar” and events like H Quality 10. Rappers Soso Maness, Gradur and boxer Omar Montes embody its values.

The men’s streetwear boutique offers iconic pieces to affirm a unique style.
Project X Paris is more than a streetwear brand: it’s a tribute to French urban culture. Graphic audacity, timeless pieces and exclusive collabs, with a hip-hop and Parisian identity. A lifestyle supported by an active community. Discover your signature outfit on men’s streetwear boutique.

streetwear project x: collabs 2025 & urban culture